Tateossian is a Luxury Mens Jewellery company focusing on cufflinks, bracelets and accessories. At Tateossian each collection is formed for the Spring/Summer collection and the Autumn/Winter collection. As a graphic designer my role was to produce stylebooks, look books, marketing materials for campaigns, digital and printed assets etc.
The gemstone meaning card was created with the intention to go in the packaging boxes of a customer’s order as a leaflet. Providing information regarding the gemstone that is in their product or of future products that they wish to purchase. As a wide variety of Tateossian products use different gemstones or rare stones, this was integral to enhance the customer experience while pairing as a representative of the brands products.
Keeping to the brand guidelines the brands fonts and colours were kept the same to keep it recognisable to the brand. Due to the size of the packaging boxes the leaflet had to be small enough to fit in the box while keeping it big enough for the text to still be readable, as the main target audience for the brand is towards males over 35+. Market research concluded that the target audience didn’t like it when the type size was too small as it was harder for them to read therefore, this was something that had to be considered in the design.
The quality of paper chosen was to give a luxury look and feel while also not being too heavy in the packaging and cost effective. Since creating this leaflet, it has been used in several practises besides its intended use such as, for marketing, PR and in stores. This leaflet has become something that is consistently used and referred to throughout the company.
Print specifications:
Style: Roll-fold (Tri/C-fold) Leaflet.
Paper type: Silk Art Board.
Paper weight: 200gsm.
Size: 120mm by 120mm square, 360mm long.
